Professional Certificate in Social Media (Hootsuite Academy)

Creative - Marketing Collar: White Collar
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Overview

A course-and-exam style credential covering practical social media strategy, content planning, measurement, and platform basics, delivered through Hootsuite Academy.

Last updated: 2026-02-14

What it covers

  • Social media strategy fundamentals
  • Content planning and best practices
  • Basic analytics and reporting
  • Campaign planning
  • Platform and workflow basics

Quick snapshot

Price$0-$199
Time Commitment5-15 hours
Recertification IntervalNone
PrerequisitesNone
Difficulty2
Job Demand3
Self Employment6
Remote Roles9
Typical Salary (US): $50,000 - $95,000

Steps to get certified

  1. Review the Academy certification requirements
  2. Complete the coursework or study materials
  3. Take practice questions
  4. Schedule/launch the certification exam (if applicable)
  5. Pass and save your credential

Free study resources

  • Hootsuite Academy FAQ and exam info
  • Hootsuite Academy learning catalog
  • Practice flashcards and quizzes

Communities & discussion

  • r/socialmedia
  • Hootsuite user communities
  • LinkedIn social media groups

Example jobs with this cert

  • Social Media Specialist
  • Community Manager
  • Social Media Coordinator
  • Content & Community Specialist
  • Digital Marketing Associate
Official website to get this certification