Professional Certificate in Social Media (Hootsuite Academy)
Creative - Marketing Collar: White CollarOverview
A course-and-exam style credential covering practical social media strategy, content planning, measurement, and platform basics, delivered through Hootsuite Academy.
Last updated: 2026-02-14
What it covers
- Social media strategy fundamentals
- Content planning and best practices
- Basic analytics and reporting
- Campaign planning
- Platform and workflow basics
Quick snapshot
Price$0-$199
Time Commitment5-15 hours
Recertification IntervalNone
PrerequisitesNone
Difficulty2
Job Demand3
Self Employment6
Remote Roles9
Typical Salary (US): $50,000 - $95,000
Steps to get certified
- Review the Academy certification requirements
- Complete the coursework or study materials
- Take practice questions
- Schedule/launch the certification exam (if applicable)
- Pass and save your credential
Free study resources
- Hootsuite Academy FAQ and exam info
- Hootsuite Academy learning catalog
- Practice flashcards and quizzes
Communities & discussion
- r/socialmedia
- Hootsuite user communities
- LinkedIn social media groups
Example jobs with this cert
- Social Media Specialist
- Community Manager
- Social Media Coordinator
- Content & Community Specialist
- Digital Marketing Associate